Hoegaarden, the original Belgian wheat beer, has rolled out refreshed packaging across the on-trade and off-trade in the UK. With its natural ingredients and a nod to its Belgium heritage, the new design features the style’s trademark unique ingredients (wheat, orange peel and coriander seed) in botanical illustrations. The new packaging brings a more modern […]
Years before he became Adam Sackler on television, and Kylo Ren in the movies, Adam Driver served in the U.S. Marine Corps. Shortly before he was due to be deployed to Iraq, he broke his sternum in a mountain biking accident and was medically discharged. That history provides an apt backdrop for Driver’s latest advertising gig—the short […]
Excited to finally share my latest work for @BombaySapphireB with @AMV_BBDO @JellyLondon @JellyKitchen #illustration #BombaySapphire pic.twitter.com/rPDOHhdHkj — Mariana Rodrigues (@marianaimagines) June 23, 2017 Jelly London recently worked with AMV BBDO on the Bombay Sapphire ‘A Gin of Ten Journeys’ campaign with illustrator Mariana Rodrigues. The campaign explores the individual depths of each of the ten […]
Carlsberg UK has appointed Alistair Gaunt as vice president for its Nationals Sales Business Unit, reporting into chief executive officer Julian Momen. Gaunt, who will manage Carlsberg UK’s national pub and family brewers accounts, previously held the position of grocery sales director for Premier Foods for two and a half years. Having graduated from Durham […]
BrandOpus is excited to announce the launch of the Mysterious Mer-Chicken, the sixth edition of the Rare Beasts of Dorset collection from Badger Ales. The Mer-Chicken ale is the newest addition to the range and is brewed exclusively to celebrate Hall and Woodhouses’ Founders Day. Since 2012 BrandOpus has worked with Badger to launch limited […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]
The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. Together Towards ZERO is a response to increasing consumer demand for […]
Bushmills Irish Whiskey – the oldest licensed distillery in Ireland – and Lowden Guitars – one of the world’s finest acoustic guitar manufacturers – have created a new limited edition guitar made from Bushmills Irish whiskey barrels and ancient bog oak. The two Northern Irish icons known for their unwavering character and quality craftsmanship have […]
Rémy Martin is thrilled to announce the global launch the “Rooted In Exception” mixed reality experience using Microsoft HoloLens technology. “Rooted In Exception” mixed reality will be first seen by attendees at a private Rémy Martin party in Los Angeles on June 15 before rolling out to luxury retail stores and events worldwide. It is […]
Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing […]