Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]
Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]
Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden+Kennedy New York. “Vendor” opens on a guy telling his friend […]
As part of its “Find your taste of Tennessee” campaign, Jack Daniel’s has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Parent company Bacardi Brown-Forman Brands has worked with media tech company Oath and media agency Spark Foundry to create the microsite aimed at getting consumers to experience […]
The Story Lab has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw. The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers […]
There is nothing like getting nice and cozy to watch your favourite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a […]
British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]
With a series of drone flights across and through Carlsberg landmarks in Copenhagen, Carlsberg Group launches 170 hours of unique celebrations in Copenhagen to mark the 170th anniversary of the brewery. During the 170 hours – or a full week – people from all over the world will experience the impact Carlsberg has had on […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]