Carlsberg UK has kick started the festival season in true Scandinavian style with the launch of its new Danish Quarter, which so far this summer has welcomed festival-goers through its doors at Latitude Festival. The five-year landmark sponsorship deal with Live Nation, one of the world’s leading live entertainment company behind some of the largest […]
In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favourite light lager – from its four essential ingredients, brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing the beer that people across […]
Edinburgh Gin’s popular fruit gin liqueurs are to move into a new bespoke bottle design, the same as the distiller’s iconic core range. Hand-blown by artisan glassmakers in Italy, the bottles feature an embossed Edinburgh Gin logo and captivating illustrations of signature ingredients including Perthshire raspberries and Madagascan vanilla. The move to the new design […]
Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]
Puni, Italy’s first and only malt whisky distillery, makes its official UK debut this month thanks to a sales and marketing agreement with start-up Magnetic Brands. Puni is Magnetic’s first client and it will be handling its ‘Nova’ and ‘Alba’ (the Italian word for ‘dawn’) three year old whiskies. Named after the local river, the […]
Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]
Forget CVs, Grant’s is looking to test the mettle of their candidates on location at some of the world’s most exciting cities, armed with a suitcase of Grant’s whisky. Applications are now open for the interview of a lifetime – a 10-day world tour – launched by Grant’s Whisky as part of its search for […]
BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico. The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest […]
Everyone knows that loud music can damage your hearing. Less known is the fact, that loud music also makes you drink more and faster. A common rule of thumb to get the most out of your music festival experience is: Don’t drink too much. However, with the great mood and the music pumping, people often […]