The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers on the range and varietals.
The Story Lab created both video and stills content which will live across both Brown Brothers’ and Liaw’s owned channels, encompassing retail point of sale, digital, catalogues and social.
The content heroes the 1889 range as the perfect accompaniment across a variety of meals; the Rustic Barbeque, the Seafood Entrée and Margherita Pizza.
Paying homage to the heritage of the brand, the series was shot on location at the Brown Brother’s vineyard in Victoria’s Milawa, which continues to be owned and operated by the descendants of John Francis Brown who founded the wine company in 1889.
Jules Lau, Group Strategy Director at The Story Lab said: “Brown Brothers’ challenge was simple: drive awareness and engagement with the 1889 range, by showcasing how it is perfectly crafted for sharing. In response, we devised a digital-first, content-led approach that showcases the beautiful Milawa winery where it all started. Exploring the legacy of the brand, our content delves deeper into each wine in the range with complementary insight from one of Australia’s most prominent foodie influencers, Adam Liaw. We’re excited to see the results of the launch of the Brown Brothers 1889 campaign in September.”
Marianne Duluk, Brand Manager at Brown Brothers said: “September celebrates the launch of our new 1889 packaging. We wanted to showcase this fresh new look while celebrating the essence and history of the range. Our winemakers carefully craft our 1889 range to be an approachable wine to share with food, friends and family, and we thought Adam would be the perfect partner to bring this to life.”
Source: Campaign Brief