As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone.
Coupled with over 10 years of history, it’s been the go-to IPA for beer drinkers across the mountain west since the early 2000’s.
Denver based agency Cactus’ assignment was to develop a campaign that highlighted the beer’s rich history as well as it’s approachability. The agency’s solution was simple: highlight all the walks of life who enjoy Odell’s IPA on a regular basis.
“Whether you are a pirate, the Sasquatch or a dive bar connoisseur, you’ll be right at home with a cold IPA in hand,” said Cactus.
This poster series was displayed at the brewery on August 3, IPA Day.
Source: Little Black Book