To celebrate the 50th Anniversary of Barbadian Independence, Mount Gay Distilleries, the makers of the world’s oldest rum which has been distilled, blended and bottled in Barbados since 1703, releases 3,000 bottles of XO Cask Strength, a limited-edition of its award-winning spirit XO. The handcrafted XO Cask Strength edition embodies the essence of Barbados, with […]
Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, was unveiled to the public on Noverber 1. The new brew takes the best of New Zealand’s raw ingredients and combines them with Japanese brewing mastery to produce Steinlager Tokyo Dry. In launching this product, Lion […]
Grey Canada has created a digital campaign to help el Jimador tequila celebrate Day of the Dead – a traditional Mexican holiday which has grown in popularity globally. The multi-day celebration, which starts on November 1st, focuses on family and friend gatherings to remember/celebrate loved ones who have died, and support their spiritual journey to […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
With the clocks going back October 30, signalling the end of summertime, Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ. Martini in partnership with Proximity London, will deploy a DJ chatbot to message fans over its […]
This Christmas, The Savoy, a Fairmont Managed Hotel, will be transformed into a frozen fantasia, featuring a magnificent 15ft Boodles-inspired Christmas tree and, for the first time in Savoy history, an indoor Ice Rink and cascading Louis Roederer Champagne bauble installation. Celebrated for its annual creative festivities, The Savoy’s spectacular showcase will feature sparkling Ice […]
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest instalment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand […]
Every artist, composer and master craftsman has a secret project on the side, an endeavour pursued simply for creativity’s sake. For Hennessy Master Blender Yann Fillioux, it was “Master Blender’s Selection N°1”, which in contrast to the many celebrated Cognacs he has composed throughout his distinguished career, this latest blend is a very personal signature […]