Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced that Mahesh Madhavan, a 20-year Bacardi veteran who is currently a member of the Company’s Global Leadership Team and Regional President of Asia, Middle East & Africa, will succeed Michael J. Dolan, who will retire as Chief Executive Officer, effective April 1, 2018. In […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
On March 1, Small Town Brewery, the makers of top-selling, highly awarded Not Your Father’s Root Beer will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavours. The brand new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company – founded by Tristram […]
Mount Gay Distilleries, the makers of one of the world’s oldest rum, announced the release of the latest limited-edition batch of its rarest and most revered rum: 1703 Master Select. The 1703 Master Select blend features a blend of copper column and copper pot rums from Mount Gay’s oldest reserves – ranging from 10 to […]
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, the world’s first ale brewed specially for 35,000 feet. Named after their first ever aircraft, Betsy Beer fuses aviation science with traditional brewing techniques, to create a unique brew that tastes great anywhere in the world, but especially up […]
A new research by shopper and retail marketing agency Savvy, which looks into drinkers’ attitudes towards spirits and cocktails in the UK, has confirmed vodka as the spirit that most drinkers feel is relevant to them. “Vodka is still the spirit that is relevant to most drinkers, but innovation in products and brands means gin […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Jeffrey Jewell, a deejay with albinism taking his stand for openness. In a stunning reminder to us all that staying open minded is key, the latest iteration […]
New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]