Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly – the brief was to tap into the ‘new age’ beer sector with a brand that doesn’t take itself seriously and whose burst of charm was equal only to its signature aromatic burst of hops. By dovetailing and extending the Gower Brewery’s heart, Cardiff agency Limegreentangerine helped craft a new proposition.
The brand takes reverent cues from common elements of the established Gower Brewery badges – combining the seagull ‘centurions’ and the hop iconographic detail to create a new, personable visual identity. The range is called it Hoppy Seabird, and it makes nest for a striking illustrative identity.
Balancing modern with nostalgic, the packaging leverages a limited colour palette with bold, sea-worthily chunky uppercase typeface. This visual treatment helps the bottles pierce the noise in fridge shelves loaded with more decorated labels.