India’s premium rum brand, Wild Tiger Rum, is now available exclusively through the Prouds Duty Free stores at Nadi International Airport in Fiji. “We have been receiving good response from customers ever since the Wild Tiger Rum has been introduced into our duty-free stores,” said Prouds DFS manager, Ashwin Chand. “Available in 700ml striped bottles since December 2016, the […]
Carlsberg Group revealed that Philip A. Hodges will join them as EVP Supply Chain and member of the Group’s Executive Committee (ExCom) from 1 February 2017, replacing Peter Ernsting who left the company at the end of 2016. Phil brings extensive experience in supply chain and finance from various international positions. He last served as Senior Vice […]
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]
Heineken Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial by Publicis New York, kicks off a series of three spots in 2017, which proudly showcase Heineken Light’s one-of-a-kind delectable […]
Absolut officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavoured vodkas in the US. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the […]
In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW vodka have decided to launch their own kiwi planet-saving initiative and […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]
Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère. The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of […]
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry. As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise […]
Two American icons are converging as Jim Beam Bourbon and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The […]