Brand Identity and Packaging Design Studio, Sand Creative have unveiled a new identity and packaging for spirit brand Cyrano Armagnac. Armagnac is the oldest brandy in France. It is a grape-based spirit with a 700 year old history. It is produced in the region it’s named after – Armagnac, in Gascony, Southwest France. “We created the brand […]
Premium spirits giant Pernod Ricard’s Breakthrough Innovation Group (BIG), announced Opn to be the world’s first connected cocktail library at CES 2017. Originally unveiled in 2014, under the working title Project Gutenberg, Opn is a pioneering, intelligent system, which will transform the way we enjoy premium spirits and experience mixology at home. As ‘hometainment’ sees […]
Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of […]
In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and […]
The world’s first contactless payment, self-service beer pump will be put to the test by consumers during the height of pre-Christmas partying in the UK’s bars and pubs. Pay@Pump allows drinkers to order and pour their own pint and pay with a contactless card or device touched on a pad at the base of the […]
Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season. After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between […]
As the trees, lights and festive decorations go up, the UK’s Christmas party season is in full swing. And what better way is there to celebrate than indulge in good food and a glass of something special? New research by Diageo reveals that people are looking for more information on what’s in their drinks, including […]
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]
In 2016, after David Lynch, Lang Lang, Iris van Herpen and Ferran Adrià, Sid Lee Paris is now taking Dom Pérignon into the universe of contemporary artist Michael Riedel. Since the 1990s, Michael Riedel has been building a name for himself by deconstructing reality. He focuses on generating new work from existing material, transforming the […]
The Macallan, the world’s ultimate luxury single malt Scotch whisky, unveils its latest exceptional whisky in the coveted Sherry Oak range, The Macallan 40 Years Old. This collectible, limited-release whisky represents only the second non-vintage release of a 40 year old expression to come from the iconic Speyside distillery. The creation of The Macallan 40 […]