Scottish brewer Tennent’s has released a limited edition heritage pack inspired by the brand’s extensive brewing archive.
The Glasgow based company looked at a wide variety of artefacts from its history, including the first ever Tennent’s Lager can and branding from various markets including China.
Alan McGarrie, head of UK brand marketing at Tennents, said: “We had a look at everything from bottles, cans, labels, posters to beer mats and even old trucks when looking for inspiration for the pack and we’re really pleased with how they’ve turned out. It just shows that good design work can really stand the test of time. This is the fifth of our special edition packs, look out for more in the coming months.”
The Heritage Pack is available in stores across Scotland from January 2017.
Source: The Drum