The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in a hot wing eating contest, all scored to Guns N’ Roses “Sweet Child o’ Mine.”
Budweiser similarly celebrated friendship with its “Grab Some Buds” campaign from Anomaly in 2010.
Bud Light debuted the spot during the weekend of the NFC and AFC championship games in January 2017, and it will run a 60-second spot during the Super Bowl. In 2016’s Big Game, the brand kicked off an election-themed campaign, “The Bud Light Party” with spots starring Amy Schumer and Seth Rogen.
Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman, Colleen DeCourcy
Creative Directors: Brandon Henderson, Erwin Federizo
Copywriter: Brock Kirby
Art Director: Sezay Altinok
Project Manager: Sunjoo Ryou
Head of Integrated Production: Nick Setounski
Producer: Temma Shoaf
Assistant Producer: Jordan Leinen
Strategist: Nick Docherty
Account Team: Brandon Pracht, Price Manford, Lauren Wilson
Business Affairs: Patrick O’Donoghue, Justine Lowe, Carolina Hernandez
Communications Planning Supervisor: Mark Malloy