As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising. French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new ‘J&B Rare Stories’ campaign. This 4-episode saga is the first graphic web series to feature […]
New research from AB InBev reveals that over three quarters (78%) of Brits consider themselves to be moderate drinkers, with health benefits being the key factor in driving smart drinking habits; a third of Brits thank smarter drinking for staying in shape. The results suggest that Brits are switching it up and are well on […]
The House of Angostura has announced the launch of a new, super-premium, 15 year-old aged rum: Angostura 1787 in Copenhagen, Denmark. An exquisite sipping rum, Angostura 1787 commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787. It is made from a selection of rums carefully chosen […]
Martell, one of the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks. This newest product innovation was inspired by Martell’s rich and storied history with America. By 1783, Martell was the first to ship its cognac barrels […]
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]
It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell and market its luxury wines and spirits in the US. For the namesake Champagne, Moët & Chandon, it has proven to be a very smart move. The 273-year-old Moët does all it can to showcase itself as […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, continues to expand its popular Infusions line, adding SKYY Infusions Bartlett Pear just in time for fall. With the introduction of the latest addition to the award-winning SKYY Infusions lineup, the brand becomes the only premium vodka to offer a Bartlett […]
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]