On Friday 30 September VIPs from the horse-racing world and representatives from the trade and consumer drinks industry celebrated the launch of The Newmarket Gin at the famous racing venue, The Jockey Club Rooms. The event included gin tastings and the unveiling of the perfect pour, as well as presentations by the team which created […]
Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]
This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber. Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering […]
With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urges people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag. Sometimes, the simple, straightforward act of being who you are comes at a price. A price […]
Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
The new design of Carlsberg’s Green Fiber Bottle was revealed on September 28, as 500 business leaders joined the Sustainable Brands community at the Sustainable Brands 2016 Copenhagen conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future. As part of the work of the Carlsberg Circular Community, Carlsberg kicked […]
For the launch of Dom Pérignon’s new prestige champagne, “P2”, BETC Luxe has designed and crafted a global marketing campaign highlighting the extraordinary quality of the product. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay. The wine represents the […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
Soltado Tequila, infused añejo tequila portfolio of DM Spirits, announced that they would be partnering to expand distribution and support into three new markets, starting September. After achieving record growth over the past 11 months, Soltado Spicy Añejo Tequila, the brand’s 100% blue Weber agave, Serrano chile and Mexican cinnamon infused expression, has achieved over […]