International retail and brand design agency Sheridan&Co reveals its latest work in rejuvenating the brand strategy, identity and packaging design for Tails, the premium premixed cocktail brand. Tails is renowned for its delicious no-fuss batched cocktails, underpinned by the values of innovation, quality ingredients and craftsmanship. Traditionally it has appealed to busy, hedonistic consumers who […]
Following a 13-year hibernation, Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients. This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted […]
Buchanan’s announced the launch of a new, national marketing campaign in the US – Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]
The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]
Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new venue, WE ARE BAR, which launched in October. The name ‘WE ARE BAR’ is designed to be inclusive, bold and memorable. Putting Customers First WE ARE BAR owner Kornicis, led by Richard Stringer and Ian Banks, launched its first site in […]
The 2016 World’s 50 Best Bars award winners were announced on October 6 and The Savoy’s American Bar have been crowned best bar in Europe and the second best bar in the world behind New York’s The Dead Rabbit. This a fantastic achievement for The Savoy and the American Bar and Bar Manager, Declan McGurk said of their […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Red Tettemer O’Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.” The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavours into the mix and offering […]
Michael David Winery has just announced a second wine will be added to their wildly popular Freakshow brand. Releasing in the fall of 2016, the 2014 Freakshow Red will be lined priced with Freakshow Cab at $20. “As the show goes on, a new performer is set to take center stage. We’re excited to introduce the man, […]
On Friday 30 September VIPs from the horse-racing world and representatives from the trade and consumer drinks industry celebrated the launch of The Newmarket Gin at the famous racing venue, The Jockey Club Rooms. The event included gin tastings and the unveiling of the perfect pour, as well as presentations by the team which created […]