Two new TV adverts will run throughout the festive period in the £2m campaign which aims to sell the Scotch brand to consumers as ‘perfectly balanced’ by depicting the iconic grouse perched atop a precipitous Scottish mountain.
Suzy Smith, Erdington’s marketing director, commented: “Our fans tell us that they know Christmas is coming when they see the grouse on TV, and we’re confident that these new adverts perfectly capture the spirit of the brand. Our on- and off-trade stockists are set to benefit significantly from this investment in the build up to Christmas, which will help us to connect with our consumer audiences and drive purchase in the UK and other key markets during this crucial selling period.”
In addition to the small screen, Erdington will also spread their message across 3,000 bus shelters and 400 supermarkets across the UK in a fortnight long out of home spurt from launch with a follow through in December.
A follow-up commercial is set to be broadcast in November.
Source: The Drum