Jagermeister, the legendary German liqueur, announced the launch of their “56 Parts. Best as One” campaign in the US. Eager to display a side rarely seen, Jagermeister has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jagermeister’s rich heritage, 56 premium ingredients sourced from all over the world and the brand’s […]
The Jack Daniel Distillery is excited to announce the nationwide release of their finely crafted, red-hot cinnamon spirit, Jack Daniel’s Tennessee Fire. Following its wildly successful limited release last year, the highly coveted ‘Jack Fire’ will be available in the US in March 2015. Jack Fire brings together the distinctive character of Jack Daniel’s Tennessee […]
Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
On March 1, in the heart of central London at Hyde Park Corner, the makers of Haig Club Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of Haig Club London – a week long residency at the Wellington Arch which has transformed the iconic landmark into […]
Diageo premium vodka brand Cîroc is targeting Instagram users with a video and ‘cinemagraph’ campaign on the social media network. The six-week marketing push kicked of February 27 and comprises three 15-second videos and two ‘cinemagraphs’ (animated stills typically published as Gifs). Diageo Reserve claims the campaign is the first on Instagram to run video […]
Speight’s knows a thing or two about the Kiwi bloke, and if there’s one thing it can say about this remarkable kind of character, it’s that he’s there for his mates: to help build a deck, whack a shed together or simply have a cold beer and a barbie. So when a bloke asks who’ll […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to […]
This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.” Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going […]
At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’. Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two […]