Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth. “Redd’s Wicked Apple was created to provide a refreshing alternative to drinkers during […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]
Last summer, Finland’s Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks. Kurko is a slang word for ‘King’, which is why the logo has traditionally included a crown – but the word is also used as slang to give someone or something praise – for example, ‘that’s Kurko’ […]
This August, Blue Moon Brewing Company is introducing Blue Moon Cinnamon Horchata Ale. Crafted with cinnamon, Belgian dark candy sugar and long-grain rice, the ale delivers a subtle sweetness and a smooth, creamy finish that is sure to delight Blue Moon drinkers over 21 years-of-age. The ale is inspired by the traditional and popular Latin […]
Jude Law and Giancarlo Giannini take part in an elegant gentlemen’s wager in a smooth new short film for luxury scotch brand Johnnie Walker Blue Label. The film, directed by RSA’s Jake Scott and devised by agency Anomaly, sees Jude Law learn to dance in an attempt to win a beautiful yacht from the reluctant […]
Beaulieu Vineyard, the iconic winery in Napa Valley, with 114 years of history in fine winemaking, is once again, the official wine Sponsor of the 66th Emmy Awards Governors Ball to be held August 25, 2014 at the Los Angeles Convention Center, immediately following the Emmy Awards telecast at the Nokia Theatre L.A. live in […]
Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]
Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]
La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]