Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent. The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller’s proposal was “non-actionable”. “The Heineken family has informed SABMiller, […]
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]
Spanish creative agency Txaber has created a fun packaging design for beer that pairs the colour of each type of beer with its corresponding Pantone shade. Simply by looking at the outsides of these beer bottles and cans, one would know if the beverage they contain is bright yellow or warm brown. For instance, while […]
This Saturday, Sept. 13 is National Cachaca Day in Brazil! But there’s no need to rush to the store for decorations, the celebration is already taking place inside your drink, and everyone’s invited! Paulo Eduardo Dulla, a creative photographer from Sao Paulo state set out on a mission to capture soul of Cachaca 51 Caipirinha, […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]
Underage drinking among America’s youth is at record lows, according to the latest National Survey on Drug Use and Health. More than 1.5 million (1,525,000) fewer American youth between the ages of 12 and 17 years old — more than the entire population of New Hampshire — reported they consumed alcohol in the past month, […]
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without a moment’s notice? Make entertaining look easy with Pinnacle Vodka and the brand’s new “5 on Friday” program! Each Friday, from September 5 through October 17, 2014, a series of special guest lifestyle experts will team up with Pinnacle Vodka […]