Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]

Budweiser Hunts for Buskers in Global Talent Search Backed by Jay Z & Rihanna

Budweiser Hunts for Buskers in Global Talent Search Backed by Jay Z & Rihanna

Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]

Porto Cruz New Winery Grand Opening

Porto Cruz New Winery Grand Opening

La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]

Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig, a leading Islay Single Malt Scotch Whisky, proudly introduces its newest expression, Laphroaig Select Scotch Whisky. This new, innovative expression brings the distinct styles of the Laphroaig portfolio together to create a new expression that stays true to the brand’s heritage with an added layer of complexity and depth brought about by marrying various […]

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]

Chrissy Teigen Stars in Stella Artois Video Series Celebrating Creative Culinary Artisans

Chrissy Teigen Stars in Stella Artois Video Series Celebrating Creative Culinary Artisans

On Belgian National Day, July 21, Stella Artois, the world’s best-selling Belgian beer, took over Stone Street in lower Manhattan with an exclusive dinner featuring Chrissy Teigen, Aliya LeeKong and Cara Nicoletti. The evening event was held to introduce “The Butcher, the Baker, the Belgian Beer Maker,” an online documentary series, produced for Stella Artois […]