TGI Fridays Raises A Glass To The World’s Greatest Bartender

TGI Fridays Raises A Glass To The World’s Greatest Bartender

TGI Fridays has crowned Andy Hool of Canton, Mich. the World’s Greatest Bartender at the 23rd annual World Bartender Championship (WBC) in Dallas. Andy’s flawless mixology, precision and speed, coupled with his winning personality behind the bar, wowed a panel of industry expert judges and helped him secure the coveted title of World’s Greatest Bartender. […]

Absolut Karnival Takes Carnival by Storm in Trinidad and Tobago

Absolut Karnival Takes Carnival by Storm in Trinidad and Tobago

Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival. Inspired by carnival and launched in […]

Blue Moon Brewing Co. To Raise A Moon On A Moonless Night

Blue Moon Brewing Co. To Raise A Moon On A Moonless Night

On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]

Star Pubs & Bars Launches Nationwide Trial of Ordering App, Orderella

Star Pubs & Bars Launches Nationwide Trial of Ordering App, Orderella

This April, Orderella, the leading mobile ordering app which allows its customers to order and pay for drinks and food with their phone, is being trialled at 40 Star Pubs & Bars. The leased pub division of leading cider and beer business, Heineken UK, will undertake the trial before being potentially rolled out to a […]

Poliakov Becomes the First Vodka to Go in Space with “K Degree” Experiment

Poliakov Becomes the First Vodka to Go in Space with “K Degree” Experiment

Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]

Diageo Luxury Brands Star at the Bar on Oscar Night

Diageo Luxury Brands Star at the Bar on Oscar Night

Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]

Baron Philippe de Rothschild Introduces “Mouton Cadet Sélection Ryder Cup”

Baron Philippe de Rothschild Introduces “Mouton Cadet Sélection Ryder Cup”

Official Supplier to The European Tour since 2012, Mouton Cadet – the world’s leading Bordeaux AOC wine – became a member of the prestigious family of Ryder Cup sponsors in March 2013, confirming its commitment to golf. Sharing the same values and “etiquette”, Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild and Paul McGinley, […]

5,500 of the World’s Best Bartenders are Cruising to Success

5,500 of the World’s Best Bartenders are Cruising to Success

One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]