Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture. The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the […]
Jim Beam Bourbon made history by achieving a bourbon-industry first by filling its 13 millionth barrel of bourbon since the repeal of Prohibition in 1933. The barrel was personally filled and sealed by Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller, at the company’s flagship distillery in Clermont, Ky. Also on hand to […]
Iconic Italian wine brand Luna Di Luna announces an exciting innovation to The Original Italian blends, with a revolutionary new look created using state-of-the-art technology and complimented by a revamped product portfolio. A cornerstone of the Enoitalia, SpA global wine portfolio, and imported to the U.S. by Enovation Brands, Inc., Luna Di Luna is re-launching […]
The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer. In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many […]
Seth & Riley’s Garage, a recent addition to Carlsberg’s portfolio, , just launched a new worldwide advertising campaign for their hard lemonade drink. Duval Guillaume was appointed as the lead global agency to develop the core brand platform, strategy, and the full campaign. The tagline for the brand is “Kind of genius. Kind of.” and […]
The Danish National Museum and Skands Brewery have come together to make a beer using a recipe that is 3,000 years old. Called “Egtved Girl’s Brew”, the beer is named after a Nordic girl who lived during the Bronze Age, and is a reconstruction of the brew that she and her people probably drank 1,370 […]
Grey Goose vodka announces the launch of its newest innovation in the United States, Grey Goose Le Melon flavored vodka. Expertly crafted by Grey Goose Maître de Chai (Cellar Master), Francois Thibault, Grey Goose Le Melon is a discerning combination of the World’s Best Tasting Vodka and the prized essence of ripe, juicy Cavaillon melons. On the heels of […]
The liquor company Suntory has collaborated with the Japanese ad agency TBWA\Hakuhodo to come up with these detailed ice cube figurines that will make your drinks look like works of art. These ice cubes were made using a 3D mill, and were drilled to look like the Statue of Liberty, an astronaut, and Michaelangelo’s David. […]
Campari presents the new Art Labels limited edition, a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari. Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the […]