Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the category, which was launched in the USA in 1999 and is now worth $1bn per annum. Seth & Riley’s Garage will be launched initially in Russia and Canada. The new refreshing alcoholic beverage is inspired by the USA’s tradition of […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career. An interim CEO will be announced shortly and will serve until a successor is […]
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will feature live […]
Modelo Especial continues to embrace its Mexican authenticity, with the national expansion of Modelo Especial Chelada. The specially-brewed “cerveza preparada” serves up an authentic blend of Modelo Especial with the refreshing flavors of tomato, salt and lime in a ready-to-enjoy 24 oz. can. The recipe was carefully crafted to deliver a true Mexican Chelada taste […]
The Carlsberg Group has entered into an agreement to acquire 51% of Zatecky Pivovar in the Czech Republic. The brewery was established in 1801 and is located inside the castle walls of the city of Zatec, which is in the heart of the famous Zatec (Saaz) hops growing region. The brewery has a production capacity […]
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up with its third range of beers inspired by the Targaryen House. Named after the house’s motto, which is “Fire and Blood”, each label showcases Daenerys Targaryen’s three dragons— Drogon, Rhaegal and Viserion. The visual effects specialists from the series created […]
Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s unlikely anyone expected a beer made from a 35-million year old whale fossil. Jason Osborne, co-founder of Paleo Quest, a non-profit dedicated to advancing paleontology and geology, thought it would be the perfect way to get people talking about science. […]
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]