A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
Pinnacle Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, have introduced a first-ever irresistible indulgence with Pinnacle Cinnabon Vodka. The latest creation from Beam Inc. fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka’s award-winning vodka to deliver the ultimate indulgent […]
Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]
http://www.youtube.com/watch?v=8Vv_M2jBDf4 It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is […]
The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the Canadian launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century. The barrels used […]
Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’. Efes is the most popular beer brand in Turkey, and also marketed in more than 80 countries around the world. The brand is owned by Anadolu Efes, Europe’s fifth largest brewer. The new look has […]
A new branding design created by Sketch Bureau‘s Fraser Reynolds, is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings […]
Chalone Vineyard announces the first commercial release in more than a decade of its popular Gavilan wine brand. The new Pinot Noir and Chardonnay, both from the superb 2012 vintage, are available at fine restaurants and wine shops around the country. According to Winemaker Robert Cook, “Long-time fans of Chalone Vineyard will be excited to […]