Russian Standard Corporation announced that it has completed its acquisition of Central European Distribution Corporation, adding more than a dozen brands to its portfolio and vaulting Russian Standard to the position of second-largest vodka producer by volume in the world. The consolidated company has significant scale and breadth on a global basis, with over 34mn […]
This summer, Louisville, will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world’s smoothest drinking experience in a can. The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can […]
Jägermeister, the seventh largest selling premium spirit in the world, has a storied history behind the bar, but summer 2013 marks the renowned drink’s foray into the culinary world. The German liqueur will showcase its bold flavor through a partnership with celebrity chef and TV judge Chris Santos with tasting events, Jägermeister-infused summer BBQ recipes and […]
Inspired by Sir Isaac Newton, Redd’s Apple Ale’s advertising has demonstrated that some of humanity’s greatest breakthroughs come thanks to the impact of an apple. Now that proposition is coming to life in an extreme way. Redd’s Apple Ale announces the Redd’s Apple Launcher, a high-powered, robotic apple cannon that can be shot using the magic of […]
London’s gin revival has forced the capital’s experts out of hiding but how many really know their Gordon’s from their Aviation? 214 Bermondsey aims to find out and has set a challenge so tough that even those who consider themselves gin connoisseurs should forget everything they think they know and prepare to start again. The […]
After beating out the rest of the country, Calgary-resident Franz Swinton recently competed in the second ever Bombay Sapphire World’s Most Imaginative Bartender competition. The contest brought together the top mixologists worldwide to not only challenge them, but also support them on their journey to becoming the most imaginative bartenders in the world. The competition […]
Champagne house G.H Mumm is rolling out new packaging designs, developed by French consultancy Brandimage. The brand’s red ribbon, originally created in 1876 as a tribute to the Légion d’Honneur, has been updated with a more ‘intense, textured’ colour. The red ribbon is used again on the neck label, while the eagle coat of arms […]
For those looking for a new way to network in and around the Silicon Roundabout and digital Shoreditch area, a new beer festival called Tech City Beer Fest is being launched by the brew Co-working Spaces. The beer festival takes place on Tuesday 18th June from 6.30 – 9pm at Arch 402 in Shoreditch, London. […]
Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]
One normally thinks of concrete as a material used in construction, but Hungarian design team Remember The Lion has used this unlikely material to coat the surface of beer bottles. During a house renovation, these designers dipped a bottle into some leftover cement, which left an interesting surface when dried. Since then, the collective has […]