Celebrating ancient Celtic traditions, Guinness & Co. announced that Guinness Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall. This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. This last gruelling […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
More than 15 emerging artists transformed Divisadero Street (between Hayes and Grove) into a public interactive art exhibit as part of Absolute’s Open Canvas initiative. From coast to coast, Absolute is inspiring creative risk-taking by collaborating with, and empowering, local artists to transform entire street blocks into art pieces. The initiative first launched in Williamsburg, Brooklyn, […]
When design firm Force And Form was commissioned to create a unique brand for a new distillery in Seattle’s SODO district, they decided to inject a little bit of mythology into its identity. Inspired by an old British legend of how Hellhounds wreaked havoc in villages, howling three times before dragging party-goers to the underworld, […]
Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it looks to innovation to offset ongoing declines in Western Europe. The brewer is to consult consumers and beer experts on three ideas – a range of beers containing iron, a new bottle […]
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th anniversary with a stylish celebration in New York City. Hosted by global icon and Moët & Chandon brand ambassador Roger Federer, the fête at Chelsea Piers attracted international stylemakers to toast the world’s most-loved champagne, including singer-songwriter Emeli Sandé, DJ […]
Savanna Premium Cider is visiting a new bar with two new dry characters in its new quirky TV commercial. Savanna marketing manager in Southern Africa, Liezl Dippenaar says the premium cider’s latest quirky TV commercial continues to do what Savanna does best: finding dry humour in unexpected moments, clever wordplay and poking fun at stereotypes. […]