SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]
The blend of two amazing talents creates something truly compelling and no one knows this better than Absolut. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch Absolut Tune nationwide, a bubbly blend of crisp white […]
http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the intriguing spot features a quintessentially Smirnoff world of temptation and mystery. Johnny Hardstaff directed the spot, devising a timeless otherworldly bar where everything isn’t quite what it seems. MPC provided all VFX, including the creation of multiple CG snakes. MPC’s […]
Maison Prince Hubert de Polignac is proud to unveil its latest creation inspired by the world of equestrianism. The very first ‘Knight Trunk’ will go under the hammer at the 8th annual La Part des Anges auction on 19th September. A year on from the launch of the hedonistic ‘888 Trunk’, dedicated to poker and […]
Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]
http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and the creative minds at Guinness have done it again. The latest commercial for the black Irish drink features a group of wheelchair basketball players in a heartwarming short film. The advert starts with the group of men playing a grueling […]
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]
http://www.youtube.com/watch?v=2oiHPEzCa08 Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging. Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year’s popular “Superstitions” campaign […]