Carlsberg is pleased to announce that it has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA's various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level. The global stature and scale of UEFA national team competitions allows Carlsberg […]
Newcastle, the No Bollocks beer brand, announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell more […]
The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer. Inspired by form and design, the modern look of the […]
Portuguese communications designer João Andrade likes German san serif typeface first published in 1896—Akzidenz-Grotesk—so much so that he decided to create a beer in honor of it. To celebrate the popular and very versatile font—which the designer hails as “one of the greatest and most influential typographies in history”—Andrade has created a total of five […]
JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
Vinocopia Wines is using this week’s Wine and Spirits Wholesalers of America conference (WSWA 2013) as the launch-point for its new wine barrel system. The Vinocopia Barrel offers significant improvements over alternatives in that it uses replaceable and recyclable 4 liter plastic inserts to hold its wines in beautifully authentic, handcrafted, reclaimed-oak barrels. This works […]
Blue Ice Vodka, an American potato vodka produced at Distilled Resources in Rigby, Idaho, announces a benchmark achievement among the spirits industry, earning distinction as the first spirit brand in the country to feature a “Gluten Free” designation on the package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
Leading Scotch Whisky Brand LABEL 5, is launching on the 18th of April an amazing campaign: The WorldmiXperience. Broadcasted on Facebook, the WorldmiXperience features 5 fans of LABEL 5 in New York, taking up an incredible mission. The 5 lucky participants (2 Australians, 1 Lebanese and 2 Belgians) are the winners of the #CATCHTHE5 contest […]
Seymour Powell has created a new bar-tap for Guinness – based on the design concept of ‘the magic behind the gates’. The consultancy was tasked with designing a new tap and counter-mount that would ‘create a focus on the unique and intriguing Guinness pouring ritual’ and its origins at the St James’s Gate Brewery in […]
