“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]
The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]
The Sons of Liberty are continuing their craft of creating seasonal whiskies with their 2013 Summer Release – Hop Flavored Whisky. “We asked ourselves, if whisky is a beer that has been distilled, why is no one brewing the beers we love and turning them into whisky?” said Mike Reppucci, owner and founder of Sons […]
International Spirits, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line. The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The […]
Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]
The prestigious gathering of the UK’s finest television stars will celebrate their achievements this Sunday night 12th May and the Awards will be broadcast on BBC One at 8:00pm, and feature the presentation of the Fellowship to Michael Palin. But it is when the red carpet gets rolled up that the Mayfair English Vodka fueled […]
New premium Beefeater’s gin Burrough’s Reserve is launching next month, with branding and packaging created by Coley Porter Bell. Coley Porter Bell was appointed to create the proposition, name and structural and graphics packaging designs for the brand, which is intended as a ‘sipping gin’, according to Beefeater. The packaging uses a rounded glass, decanter-style […]
Kenny Chesney revealed that Blue Chair Bay Rum, his recently announced line of premium, born-on-the-beach spirits, will throw launch parties in 18 key cities during his No Shoes Nation tour this spring and summer. These parties, which range from parking lot tailgates to on-premise celebrations, promise to deliver the island-lover’s signature “nowhere to go, nowhere […]
New Orleans Wine & Food Experience
Twenty-one years ago a small group of forward-thinking wine lovers sat around a table concocting an event that today is considered one of the top wine events in the country. The 21st anniversary of the New Orleans Wine & Food Experience—May 22 – 25, 2013— includes wine dinners hosted by more than 30 local restaurants; […]
Kid Rock is upping the ante on his tour with a bold request – his very own personal bartender to create and serve Jim Beam cocktails during his cross-country “Best Night Ever” tour. Through a nationwide search, Kid Rock and Jim Beam are accepting applications from fans 21 and over who are ready to take […]