Heineken: The Negotiation

Following the success of their previous campaigns such as ‘The Candidate‘ and ‘The Real Master of Intuition‘. Heineken have launched a new ‘hidden camera’ film called ‘The Negotiation‘ to promote the UEFA Champions League final. Taking place in a furniture store, the beer giants offered a handful of men the opportunity to go to Champions […]

Bombay Sapphire Name Matteo Vanzi World’s Most Imaginative Bartender

Bombay Sapphire Name Matteo Vanzi World’s Most Imaginative Bartender

Matto Vanzi of Italy is the winner of the Bombay Sapphire World’s Most Imaginative Bartender competition. Matteo Vanzi took home the top honors at the global final in Tuscany, Italy, which saw him compete against professional bartenders from around the world for the accolade and a prestigious prize. The world’s fastest-growing gin brand by volume and […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

New Campaign Helps Parents Talk to Kids About the Dangers of Underage Drinking

“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]

The Union Gives Jura Whisky Mystic Refresh

The Union Gives Jura Whisky Mystic Refresh

The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]

International Spirits Introduces Dutch Apple & Cherry Vodka

International Spirits Introduces Dutch Apple & Cherry Vodka

International Spirits, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line. The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The […]

Singha Celebrates New York and New Yorkers

Singha Celebrates New York and New Yorkers

Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]