Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited, today unveiled the first of its new line of craft beer mix packs. These Small Batch Brews will feature two traditional Waterloo craft brews and one seasonal specialty. The first pack will include Authentic Amber, Classic Pilsner and the seasonal specialty, Iron Horse […]
The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]
Over the past 30 years, Willamette Valley Vineyards Founder and native Oregonian, Jim Bernau, has been on a quest to naturally grow all of his barrel-aged Pinot noir. The 2010 vintage of the winery’s Estate Pinot Noir is the fruition of that quest. In 1961, the first winemaker to immigrate to Oregon, Richard Sommer, hired […]
The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners
Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]
Jagermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach . Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of […]
This Sunday, on the brightest night in Hollywood, as the stars stroll the red carpet, find their seats in the Dolby Theater, and accept their awards – the odds are good that they will be toasting a win with a glass of Sterling Vineyards wines. The landmark Napa winery, Sterling Vineyards was once again selected […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]