Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
The Scotch whiskey sector has not only survived the global downturn, it has prospered, a recently-published just-drinks/IWSR report has concluded. Dubbing the last decade a “golden period” for Scotch whiskey, the just-drinks/IWSR ‘Global market review of blended and single malt Scotch whiskey – forecasts to 2017’ report finds that, between 2002 and 2011, the global […]
Wilson Daniels, one of the industry’s leading wine marketers and importers, announced its exclusive partnership with Presqu’ile Winery. Presqu’ile is currently being launched into targeted markets in phases throughout 2013. The Santa Maria winery joins Wilson Daniels ‘ distinctive portfolio with some of the most compelling hand-crafted Pinot Noir, Chardonnay and Sauvignon Blanc in California. […]
An advertising icon from the back woods of Canada recently emerged again – the Labatt Bear. The bear made its 2013 debut in an advertising spot that aired in the northeastern and midwestern part of the United States during the Super Bowl. The Labatt Bear gained popularity as one of Labatt Blue’s best commercials of […]
Carlsberg Group announced that it has signed a strategic partnership agreement with a local privately-owned leading beverage company, Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Myanmar. Under this agreement, MGS Breweries and Carlsberg have formed a Joint Venture – Myanmar Carlsberg Co., Ltd. – with plans to set up a […]
After a great launch success in the Southern California market, OM spirits heads North to bring their certified organic, sustainable ready-to-pour cocktails to the Bay area. Crafted by mixology consultant Natalie Bovis in 2012, the spirits use lush, exotic, and extraordinary ingredient combinations. Each designed with a brilliant flavor profile and an eye toward sustainability […]
Alcohol Justice launched its fifth annual youth video contest today to expose and eliminate alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL Championship, from the World Series to the World Cup and Olympics. “Big Alcohol doesn’t care about the health of youth – they care about youth seeing […]
Coyote Ugly Saloon, one of the most famous bar on the planet, has turned 20 years old and is celebrating with, appropriately enough, a party, according to the chain’s founder, Liliana Lovell. “Twenty years have flown by. I am so proud of that little bar. One little bar has spawned an internationally recognized brand. Have […]
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, […]
As the final countdown to the festive season begins, Mintel gets into the holiday spirit with a variety of festive stats and figures covering the food and drink, health, alcohol, shopping, household and personal care sectors. Food, Spirits and Baking Habits What’s your Christmas tipple? Over a third (36%) of consumers who drink dark spirits […]