Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Pinnacle Vodka, the fast-growing premium vodka brand in the Beam spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes […]
Phoenix, Arizona-based photographer Ernie Button accidentally discovered that dried out Scotch leaves a white, chalky, intricate pattern on the bottom of the glass and turned it into a beautiful photo project. By experimenting with different kinds of Scotch residue and shining colored lights on the glasses, he produced a beautiful series of whisky art—named ‘Vanishing […]
Strike Ten Entertainment, the bowling industry’s marketing and sponsorship division, announced today that it has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the “Official Beer of Bowling.” Strike Ten Entertainment and Miller High Life have inked a new two-year agreement that will enable the brand to […]
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old released in Canada. As one of the most extraordinary whiskies to ever come out of The Balvenie distillery, The Balvenie 50 will be released to Montreal’s Signature SAQ, retailing for $49,400. This bottle is one of only 88 to ever […]
Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]
Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]
VH1 and Smirnoff Vodka are teaming up for an all-new season of the hit DJ competition reality show “Master of the Mix“. Shedding light on the fastest-growing trend in the music scene: deejaying, this season’s contestants will join host Amanda Seales and judges DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as they battle […]