Jagermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach . Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of […]
This Sunday, on the brightest night in Hollywood, as the stars stroll the red carpet, find their seats in the Dolby Theater, and accept their awards – the odds are good that they will be toasting a win with a glass of Sterling Vineyards wines. The landmark Napa winery, Sterling Vineyards was once again selected […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]
Global communications experts Porter Novelli has been named agency of record for Ole Smoky Tennessee Distillery. The agency has been charged with raising awareness for the brand among both consumers and food/beverage professionals, focusing on media relations, on- and off-premise event sponsorships and sales support. Ole Smoky is the first legal Tennessee Moonshine, and is […]
Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
The Scotch whiskey sector has not only survived the global downturn, it has prospered, a recently-published just-drinks/IWSR report has concluded. Dubbing the last decade a “golden period” for Scotch whiskey, the just-drinks/IWSR ‘Global market review of blended and single malt Scotch whiskey – forecasts to 2017’ report finds that, between 2002 and 2011, the global […]
Wilson Daniels, one of the industry’s leading wine marketers and importers, announced its exclusive partnership with Presqu’ile Winery. Presqu’ile is currently being launched into targeted markets in phases throughout 2013. The Santa Maria winery joins Wilson Daniels ‘ distinctive portfolio with some of the most compelling hand-crafted Pinot Noir, Chardonnay and Sauvignon Blanc in California. […]