Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
For its latest campaign, the world’s biggest-selling spirit will bring the JINRO Discovery Bar to London’s leading food festival, Taste of London. The JINRO Discovery Bar is designed to bring the flavour and spirit of Korea’s favourite soju to Regent’s Park via immersive activities, games and sampling. “We are excited to bring the passion and […]
Brand agency Born Ugly today reveals the refreshed packaging and visual identity for Carlsberg’s Eve brand, breathing fresh life into the beloved beverage and helping it reconnect with women seeking carefree, flavour-filled moments. Launched nearly twenty years ago, Eve was created to appeal to Swiss women looking for an alternative to beer. Born Ugly was challenged to […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Denomination crafits a striking brand identity grounded in geological drama and artisan purity. In a category long dominated by Scotch conventions – paper labels, serif typography, heritage cues – a new force rises from Tasmania’s wild coastline to redefine luxury whisky. Introducing Cape Hauy, a brand that breaks free from category codes with brave creativity […]
Glenmorangie’s Pursuit of Passion Wine Cask Collection is a homage to their Director of Whisky Creation, Dr. Bill Lumsden’s dual passions of whisky and fine wine. A trio of exceptionally rare aged whiskies finished in casks from the famed wine regions of Bordeaux, Burgundy, and Piedmont. Glenmorangie is a single malt that is no stranger […]
With packaging design by Lonsdale, Ricard joins booming ready-to-drink market Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water. Created by branding […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
Heineken® has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds*, Heineken® is seeking to remind people of the power of real-life socializing by – ironically – tapping into the […]
Nestled in the petit village of Podensac just south of Bordeaux, Maison Lillet and its passionate team have been crafting their French Apéritif ever since 1872. This month, with new packaging designed by Nude Brand Creation, the Maison’s distinctive style has been reinvented through a perfect combination of heritage and modernity. Maison Lillet has always […]
