Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]
Global strategic branding studio Robot Food has unveiled a sophisticated new identity for Co-op‘s premium-tier ‘Irresistible’ spirits and cider range. The redesign champions own-brand as a desirable choice, equipping each product with a unique story and a distinctive visual style to compete with leading brands in their respective categories. Building on a successful ten year […]
This November, whisky lovers and industry insiders will gather at Christ Church Spitalfields for The World Whisky Experience hosted by IWSC —a curated exploration of the most highly awarded whiskies from around the globe. Drawing on the latest International Wine & Spirit Competition (IWSC) results, the event brings together over 200 drams, from iconic Scotch […]
Double Dry-Hopped Pale Ale ‘Buttercup’ Launched Fresh from its IPA scooping Gold and Country Award Winner in the World Beer Awards, Nirvana has introduced ‘Buttercup’ – a double dry-hopped pale ale and its second limited edition beer of 2025. Buttercup (0.5% ABV) is available in both 330ml cans and in 30l keg and follows the […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
Strategic & Creative Branding Studio Boundless Brand Design is proud to unveil the bold new bottle and brand identity created for Double Dutch Drinks | B Corp, marking the premium mixer brand’s 10th anniversary with a design that speaks to both quality and creativity. The new design represents a significant leap forward, created to reflect […]
Spirit Cartel Brings Category-Challenging Mezcal To UK Rosaluna, described as ‘the less smoky mezcal’ and 2024 winner of the ‘World’s Best Margarita’ from the prestigious US-based Beverage Testing Institute, has arrived in the UK. Distributed by Spirit Cartel, Rosaluna (40% ABV) is an all-natural, single estate, agave spirit distilled by a sixth-generation family in the […]
ARK Agency to lead creative and strategic positioning for the premium Italian lager brand in the UK C&C Group plc, the leading UK drinks company, has appointed ARK Agency as lead creative and strategic agency for Menabrea, the premium Italian Alpine lager. ARK Agency has been appointed to support the next stage of expansion for […]
Stowford Press is stepping into a fresh chapter with a striking new identity and its biggest-ever consumer marketing push, all designed to win over a new generation of cider drinkers. Owned by fourth-generation, family-owned cidermaker Westons, the eye-catching new Stowford Press design is rolling out across UK retailers from the end of July. This is […]
