Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has today announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers. The family run business has reintroduced its 4.6% ABV pilsener style lager which is brewed locally in Wrexham using its original recipe. Using premium German […]
In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]
New campaign from Preacher helps hard seltzer drinkers have their best day in the sun Just in time for summer, High Noon, the #1 spirits brand by volume in the US (besting Tito’s again in 2023), is doubling down on its Sun’s Up creative platform and lifestyle with a new integrated national campaign from AOR […]
Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]
Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]
Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]
Fast-growing No/Low Brewery Adds Two New Styles Nirvana Brewery, the UK’s original and fast-growing specialist in no/low beers, has launched two new refreshing brews to boost its line-up of lagers: a traditional Bavarian Hefeweizen (wheat beer – 0.3% ABV) and a cloudy lemon lager (0.2% ABV). The duo represent a significant foray by the brewery […]
There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you […]
Concha Y Toro UK Brands Marketing Controller, Claire Raine, spreads the ‘Joy’ of wine and discusses breaking down the barriers of an age-old industry. Tell us about your winning product and why it resonates so well with the consumer. Joy is joyous, shareable and a whole new way of drinking wine. It was designed with […]