A three year refurbishment programme has begun at Bunnahabhain Distillery on Islay, as its owners, spirits and wine producer, Distell International invests £10.5m in an extensive upgrade and refresh of the iconic distillery. Located in the most northerly point of the island, Bunnahabhain has experienced many changes over the years. As part of the upgrade, […]
After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]
Based on the overwhelmingly positive response from drinkers, New England’s leading independent craft brewer, Samuel Adams, is giving fans another reason to join the “haze craze”: a juicy, hazy beer called New England Pale Ale. Like Sam Adams’ original New England IPA, the new beer is rich in flavour, and even more sessionable and balanced […]
Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – ‘Call From Nature’ – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, […]
Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]
Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]
Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]
Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]
Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]
Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster talkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show. Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and […]