Capturing the spirit of Scotland’s screen success, Edinburgh Gin celebrated its debut as the Official Spirit of the 2018 British Academy Scotland Awards. The star-studded event – considered the most prestigious date in the film and television calendar – is a celebration of Scottish talent and outstanding creative contribution. The red carpet was host to […]
Released at the start of November ‘ERROR 404’ is the 14th beer in a series of 22 concocted by the Wandering Brewer Project. The only clue to its flavour are the enigmatic tasting notes “The beer you’re looking for cannot be found, please contact your server” The Wandering Brewer Project is a two-year collaboration between […]
Jose Cuervo celebrated Day of the Dead, the iconic Mexican holiday, with a different kind of LIVE chat show – featuring a host and guests from the spirit world. The entertaining new show was broadcast LIVE on the Jose Cuervo global Facebook page featuring an eclectic cast of marionette Calacas (skeletons). ‘Live from the Other […]
Brewgooder – the not for profit lager which gives every penny of profit to providing clean drinking water in Africa – has taken to social media to praise the legends and single out the bargain-hunters on the back of their ‘Honesty Box’ Campaign. The campaign which launched earlier this month, set out to prove how […]
YesMore is a young alcohol marketing company based in London and New York. Although only a year old, founded in 2017 by Dan Hooper and Tom Harvey, the marketing firm has already worked with major spirits companies, brewers, and bar chains, such as Grey Goose, Crumbs Brewing, and Be At One Cocktail Bar. Both Dan […]
Archer’s Mark director Ian Derry helms the new Johnnie Walker campaign for Something Inc. Tracing an epic journey through Scottish landscapes, the campaign, entitled ‘It’s What’s Inside’, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen. Something Inc teamed up […]
In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]
Camden Town brewery has created a Pilsner-based lager to be served exclusively at London pizza chain Homeslice, but unlike any of its other beers, the cans won’t list the ingredients used. The brewery said the decision to list no ingredients on the can was due to the fact that the recipe, like Homeslice’s menu, will […]
Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]