Have you heard the legend of London’s latest immersive cocktail experience? Settle down and pick-up your ears, because if its treasure and adventure that you seek, you’ll find rewards are here to reap. Pirates of the Hidden Spirit is the world’s first immersive cocktail experience that is set on an authentic 16th century pirate ship. […]
Vegan and eco-conscious drinkers rejoice! Tyne Bank Brewery, an independent brewery and tap room based on Walker Road in Newcastle, has gone green – with all of the brewery’s cask ales now vegan-friendly. Whether drinkers fancy a pint of Tyne Bank’s award-winning 4.9% American Pale Ale, Silver Dollar or want to experiment with a 5.7% […]
Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a US-wide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk stout—and celebrates the lore of the brew that […]
Rémy Martin announced the launch of The Collector’s Series, a program that celebrates the premium promise of Rémy Martin through the collaboration of leading lifestyle brands and designers. Kicking off The Collector’s Series is an exclusive, “Just Rémy,” capsule collection designed by world-renowned streetwear designer and cultural icon Don C. The collection highlights both his […]
The John Walker Masters’ Edition is an elegant and triple-matured Scotch whisky that has been crafted from six exceptionally rare whiskies, each aged for a minimum of 50 years. The whiskies in the The John Walker Masters’ Edition have been drawn from ancient distilleries that existed during the lifetime of founder John Walker (1805-1857). Five […]
Creative agency BMB and KP Nuts have created a new beer brewed to complement the taste of peanuts. Dubbed KPA (a play on IPA), the beer is being made in collaboration with London brewery Deviant & Dandy. It is available to buy via Deviant & Dandy’s website from October 17. The launch is being […]
One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse. Created by The Leith Agency, and set to air throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and […]
Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people. For retail design specialists HRG, the journey from design to installation involved […]
HEINEKEN and Formula E have reached an agreement for Heineken to become an official partner of the ABB FIA Formula E Championship. The five year partnership will begin in the forthcoming 2018/19 season and will see Heineken join the electric street racing series as Official Beer and Cider Partner. Alongside taking the exclusive designation as […]