Crafty Nectar, one of the world’s biggest craft cider subscription offering, has announced the launch of its No.7 and No.8 ciders. Born from the flavour profile of thousands of cider drinkers, Crafty Nectar has carefully created the world’s first and best craft-sourced ciders. Somerset cider meets Shoreditch backstreets as both No.7 and No.8 are packed […]
Dos Equis, the Official Beer Sponsor of the College Football Playoff and the cerveza that single-handedly created the game itself, is keeping it interesante this season. Breaking next week, the brand unveils new television spots featuring coaching legends Les Miles and Steve Spurrier. The ads are the latest in Dos Equis’ “Keep It Interesante” campaign, […]
Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]
When Buddy Creative paid a visit to Cornish Orchards for the first time in 2011, they met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Their branding system for the company brought consistency and uniformity across the range and changed their […]
BrewDog just dropped some seriously hardcore content. The beer brand launched an adult website that looks suspiciously similar to PornHub to make the craft generation all hot and heavy. BeerPorn, which includes trailers for many of its 14 original series and genuine clips like “master nut eater proves he can fit them all in his mouth” […]
This pretty lady will make you pucker: San Diego-based Ballast Point, a pioneer in the craft beer industry and one of the US’ leading craft breweries, introduces new White Wine Barrel-Aged Sour Wench – available now nationwide in the states. The innovative new brew is a seven percent-ABV ale with blackberries aged in chardonnay and […]
New York Fashion Week is just around the corner (Sept. 6), and Stella Artois wants people to pay attention to the designs, not their mobile devices, so it’s offering up ‘Les Haute Pockets’ for easy stashing. The Anheuser–Busch InBev owned beer brand is encouraging fashionistas to put down their phones and enjoy the runway […]
Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third instalment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday […]