As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
This National Prosecco Day, fans of bubbles can rejoice with the announcement that La Marca Prosecco, the renowned producer of one of America’s favourite Prosecco, has released a beautiful and chic new Celebration Set to bring a perfect “pop” to every occasion. A jewel-shaped hatbox in signature La Marca blue, the Celebration Set doubles as […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Tia Maria, a leading coffee liqueur, is delighted to share impressive results of its Coffee Cocktail Month from outlets across Scotland. The activity featured in over 400 outlets across the UK and aimed to drive awareness of the brand’s coffee cocktail serves and highlight the profit opportunity for licensees. The G1 Group, Scotland’s largest hospitality […]
Carlsberg has increased its ownership in the Cambodian brewer Cambrew Limited by 25%, as a result of which the Carlsberg Group now owns 75% of Cambrew. Cambrew is among the largest brewers in Cambodia. Its largest beer brand – the iconic Angkor Premium Beer with its well-known tagline ‟Our Country, Our Beer″ – is a […]
Stella Artois is asking people to consider a very important question: when was the last time you really savoured a beer? Like it or not, life tends to get in the way of simple pleasures like enjoying a beer with friends. That is why Stella Artois is introducing STELLASPACE, an audio guide designed to […]
Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio – the new product Carlsberg Smooth Draught and the original green label as well. Carlsberg Marketing Director Kelvin Cheng said, “The campaign proved that integrated marketing is important to target the multiple streams […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
Distell is proud to celebrate the launch of six limited release whiskies across its single malt portfolio this September, at its first annual showcase event ‘The Malt Gallery’ by Distell. This year’s releases include two unique expressions each from Bunnahabhain and Ledaig and one each from Deanston and Tobermory. The new releases will be unveiled […]