Admired single malt Scotch whisky brand The Macallan, has unveiled The Macallan 72 Years Old in Lalique – The Genesis Decanter – a remarkable new limited edition whisky to celebrate the new Macallan Distillery and Visitor Experience which opened its doors on June 2, 2018. An exceptionally rare Macallan 72 Years Old single malt, The […]
A recent survey conducted on more than 500 British adults has revealed how frequently the nation enjoys a glass of gin, their favourite gin brand and preferred choice of garnish. The research, carried out ahead of World Gin Day on 9th June 2018, has found that Edinburgh Gin is the most popular choice of gin […]
Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken, the world’s leading international premium beer brand, once again become the main partner of rugby’s leading European […]
Tia Maria is partnering with Virgin Atlantic to offer its iconic Coffee Cocktails in the air this June. Designed to engage both trade and consumer audiences, the partnership will see the brand’s classic Espresso Martini and Tia & Tonic served during five Upper Class transatlantic flights. Tia & Tonic will also be available in Premium […]
Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]
The Macallan, the world’s most admired single malt Scotch whisky, has unveiled a bold new look across its portfolio in celebration of an exciting new era for the brand – marked by the opening of its innovative new distillery in Speyside, Scotland this summer. The revamped bottle design draws inspiration from luxury expression The Macallan […]
Red Bee, the creative agency, released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency and […]
Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
“Compete to unleash summer” is the tagline for Malibu’s summer tournament, Malibu Games; a three-day-long, non-stop fun-fest to kickstart the summer season – including a bold retake on some of our most beloved summer games. It’s Malibu’s belief that summer is when we feel most free and happy. And this year Malibu, the world’s number one […]
The Macallan, the world’s most admired single malt Scotch whisky, has revealed its new distillery and visitor experience – officially opening June 2, 2018. Located on the stunning Easter Elchies estate, the property has been home to The Macallan since 1824. From humble beginnings, the brand has become the leading international single malt by value and […]