Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]
Gïk, the blue wine which took the industry by storm in the other half of the world, has arrived in Singapore. A sweet and fresh taste in the form of a vibrant indigo colour are the main characteristics of Gïk. It aims to create an accessible wine suitable for anyone between the age of 18 […]
Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design by Webb deVlam. Strategic brand design consultancy Webb deVlam were approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation. A National Celebration A two-year […]
Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti […]
Woodstock Bourbon is launching a major integrated campaign via Cummins&Partners to support its new packaging redesign and new product launch for Easy Roller Bourbon with Ginger Beer. The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and […]
In May, Heineken‘s Birra Moretti opened the doors to ‘Il Paese coi baffi’ (The Moustache Village), together with agency Armando Testa. The ads follow the lives of the characters who inhabit this fabulous place, suspended in time, in which all the events revolve around Moretti’s brewery. With the latest spot ‘Spillo’, we reach the […]
If you thought virtual assistants like Google Home and Amazon’s Alexa were missing something, this version will fill the void—both in your expectations and your heart. Jim Beam has introduced ‘JIM’, the “world’s first” smart decanter and your very own bartender. Voiced by seventh-generation Master Distiller Fred Noe, ‘JIM’ comes with a little compartment […]
Stoli Vodka, the original premium vodka with uncompromising quality since 1938, announced the release of its 80th anniversary vodka, featuring a variation of the traditional Stolichnaya recipe, a limited edition bottle and a decorative gift box, available in 750mL, 0,70 litre and 1,0 litre sizes. The new recipe brings together three ingredients – 80% wheat, 10% rye and […]
Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain […]