Jose Cuervo and CP+B LA Look to Frees You from the Stress of Christmas

As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment.

The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor.

Through the power of a mindful guru guide, and accompanying visuals, these stressors evaporate, allowing the listener to truly be in the moment over the holiday season, and, of course, enjoy an intense moment of Cuervo.


Client: Jose Cuervo
Agency: CP+B LA
Chief Creative Officer: Kevin Jones
Creative Director: Paddy Fraser, Mike Wilson, Chelsea O’Brien
Copywriter: Chelsea O’Brien
Art Director: Mike Wilson
Integrated Producer: Addison Born
Designer: Thao Le
Audio Post Production: Lime Studios LA
Production Company: PLUS Productions LA

Source: Little Black Book

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