Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Tradicional – the original 100% blue agave tequila – announced today the launch of an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and centre of the exploding tequila category.  The campaign will serve as a platform to showcase Jose Cuervo Tradicional, created in 1795, and will celebrate the company’s history […]

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

Jose Cuervo Celebrates Day of the Dead with Facebook Live Chat Show: “Live From The Other Side”

Jose Cuervo Celebrates Day of the Dead with Facebook Live Chat Show: “Live From The Other Side”

Jose Cuervo celebrated Day of the Dead, the iconic Mexican holiday, with a different kind of LIVE chat show – featuring a host and guests from the spirit world. The entertaining new show was broadcast LIVE on the Jose Cuervo global Facebook page featuring an eclectic cast of marionette Calacas (skeletons). ‘Live from the Other […]

Jose Cuervo and CP+B LA Look to Frees You from the Stress of Christmas

Jose Cuervo and CP+B LA Look to Frees You from the Stress of Christmas

 As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment. The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor.  Through the power of a mindful guru […]

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)?  It’s the quintessential Mexican holiday with a 200 […]

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]

Jose Cuervo Takes LA Rock N’ Roll Fans for Ride on “Tequila Sunrise Bus Tour”

Jose Cuervo Takes LA Rock N’ Roll Fans for Ride on “Tequila Sunrise Bus Tour”

Jose Cuervo is taking Los Angeles fans for a ride through rock n’ roll history on the ‘Tequila Sunrise Bus Tour,’ a rolling party to The Rolling Stones‘ most iconic gigs, to celebrate the tequila brand’s new limited edition ‘The Rolling Stones Tour Pick’ tequila offerings. Forty lucky local groupies will get a taste of […]

Jose Cuervo Ad Celebrates The Rolling Stones & Their Affinity For Tequila

Jose Cuervo Ad Celebrates The Rolling Stones & Their Affinity For Tequila

Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]

Jose Cuervo Celebrate Cinco de Mayo with ‘Write your Cinco’ Social Campaign

Jose Cuervo Celebrate Cinco de Mayo with ‘Write your Cinco’ Social Campaign

Jose Cuervo, along with McCann New York, launched a social campaign in celebration of this year’s Cinco de Mayo. The totally digital effort, being called ‘Write your cinco,’ includes a video (above) featuring Luis Guzman and a ludicrous account of what the origin of the holiday may have been. The idea behind the campaign is […]