Carlsberg teamed up with OMD and Clear Channel to combat the heat in Singapore with their latest creative OOH campaign – Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m […]
Baptiste & Bottle of The Conrad Hotel in Chicago and The Macallan have collaborated to create the ultimate Rare Journey cocktail experience that will transport guests to The Macallan Cooperage in Scotland. Launched on July 27th, the $95 cocktail explains the symbiotic relationship between scotch whisky and sherry through the senses and a virtual reality […]
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament […]
Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. […]
In July 2017, Dom Pérignon will offer to consumers in selected areas of the US, starting with Miami and New York, the ability to purchase its iconic vintages directly via the brand’s website. The sales will be made by licensed retailers, facilitated by third-party technology and delivery service Thirstie, through its independent retailer network. Dom Pérignon is thrilled to […]
Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]
Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]
The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency Crispin Porter + Bogusky (CP+B), set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for a day on July 24. Tequila fountains were set […]
Chivas Fight Club believes in always staying devoted to the fight. Join Chivas Fight Club. #FightForIt #GGG @GGGBoxing pic.twitter.com/3bCJOybqRi — Chivas Regal US (@ChivasRegalUS) July 24, 2017 Luxury whisky brand Chivas Regal, is aiming to inspire a new generation while making a positive impact on the lives of others by introducing The Chivas Fight Club. […]
Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]