To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]
Beck’s Vier has partnered with light artist Michael Bosanko and Time Out to launch its #CaptureTheNight campaign, celebrating the arrival of 24 hour tube travel in London from September. The Beck’s Vier #CaptureTheNight campaign will call on creative Londoners to capture unique photographs that celebrate the city after nightfall and be in with a chance […]
Continuing its play on the ‘#BestBuds’ concept, Budweiser’s latest ad to air in this year’s Super Bowl is the third in the awww-inducing series. In 2013, the world witnessed the heartwarming friendship between a Clydesdale trainer and his horse. An adorable puppy was then introduced to the mix in the following year, upping the charm […]
Ahead of the upcoming Autumn Rugby Internationals, Guinness and creative agency AMV BBDO are releasing four pieces of content to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new Guinness ad campaign; which will air for the […]
Newcastle Brown Ale is seeking to bolster its Twitter followers as part of its latest ‘no bollocks’ marketing drive, by offering the next 50,000 followers $1 each for keeping tabs on the drinks brand. Devised by Droga5 the chequebook stratagem is a deliberate attempt to remove all pretense of fair play from the cut throat […]
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ‘Born to be Chilled’ encourages consumers to enjoy this summer with a refreshing drink while experiencing a range of live music […]
Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Cocktail lovers can now easily enjoy bar-quality cocktails at home with the launch of KÖLD Cocktails, a range of premium frozen cocktails. Mixed to classic well-loved recipes using high-quality ingredients and premium spirits, KÖLD Cocktails combine an authentic cocktail experience with effortless convenience. Each cocktail is packaged in a single-serve pouch and can be served […]
Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product representing a world-class standard and utmost quality” is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey, the brand is […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]