Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]

2016’s Pepsi Football Roster Introduces #BlueCard to the Global Game

2016’s Pepsi Football Roster Introduces #BlueCard to the Global Game

Continuing its longstanding history of fuelling football passion around the world, Pepsi announced its 2016 global roster of all-star players. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi #BlueCard. The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero […]

McDonald’s Pledges 250,000 Kits in Grassroots Football Deal

McDonald’s Pledges 250,000 Kits in Grassroots Football Deal

McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]

Gatorade Seek World’s Best Footballers who Turn Real Work into Unreal Performance

Gatorade Seek World’s Best Footballers who Turn Real Work into Unreal Performance

Gatorade announced the launch of “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of “Unreal Around the World” will receive a once-in-a-lifetime global football experience at some of the world’s most iconic clubs, including FC Barcelona, AC Milan, […]