Artwork by University of Leicester researchers is to be featured in a new exhibition exploring gender relations in night life drinking spaces. The piece of art, in the form of a beer label, will be on display as part of the Liverpool Biennial art festival in an exhibition called ‘Gender Dilemmas: Negotiating Femininity and Masculinity […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]
Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]
Sydney’s newest attraction, The Calyx opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, to form the centrepiece of the Garden’s 200th Birthday. The Calyx is a world-class horticultural experience that fuses art, theatre and flora through themed exhibitions. Launching with ‘Sweet Addiction’, the inaugural exhibition explores the botanic story of […]
For its ReTweets of Love campaign, fans who expressed their love for Diet Coke via Twitter got more than they expected. Coca-Cola surprised selected fans by not only re-tweeting them, but returning their tweets as unique artworks. The campaign was an extension of Coke’s ‘Get a Taste’ Campaign, with artists, Erin Marinovich, Marta Cerda Alimbau […]
Jagermeister, the legendary German liqueur, announced the launch of their “56 Parts. Best as One” campaign in the US. Eager to display a side rarely seen, Jagermeister has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jagermeister’s rich heritage, 56 premium ingredients sourced from all over the world and the brand’s […]
The House of Camus unveiled its latest Elegance campaign. In subtle shades of color, the artist Matthieu Forichon has created two original illustrations which unveil the tradition of sharing a perfect cognac moment in a symbolic place to the Camus family, the Château du Plessis. His work mixes perfectly the traditional precepts of Cognac with the real […]
The exciting finale of a unique collaboration between Grey Goose Le Melon flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before […]
Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity. In 1986, Andy Warhol became the first in a long line of celebrated artists to collaborate […]
This Saturday, Sept. 13 is National Cachaca Day in Brazil! But there’s no need to rush to the store for decorations, the celebration is already taking place inside your drink, and everyone’s invited! Paulo Eduardo Dulla, a creative photographer from Sao Paulo state set out on a mission to capture soul of Cachaca 51 Caipirinha, […]