Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]

J. Walter Thompson Brings 19 Crimes’ Wine Bottles to Life via a New Immersive AR App

J. Walter Thompson Brings 19 Crimes’ Wine Bottles to Life via a New Immersive AR App

Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]

Ribena and J. Walter Thompson London launch £4m ‘Doodle Your World’ summer campaign

Ribena and J. Walter Thompson London launch £4m ‘Doodle Your World’ summer campaign

Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’.  It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]

M&M’s Caramel Launch Celebrated in Times Square

M&M’s Caramel Launch Celebrated in Times Square

M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]

Beam Suntory Amongst Brands to Sign up for Shazam’s New Scaled Augmented Reality Solution

Beam Suntory Amongst Brands to Sign up for Shazam’s New Scaled Augmented Reality Solution

Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]

Poliakov Vodka Launches Immersive AR Experience – Ice Breaker Challenge

Poliakov Vodka Launches Immersive AR Experience – Ice Breaker Challenge

Poliakov, the Vodka of Extreme, creates buzz with its freezing viral operation, using state-of-the-art augmented reality technology. The brand is proud to present its ephemeral interactive experience: the Ice Breaker Challenge, an intuitive and dynamic game. The Ice Breaker Challenge gives the opportunity for players to be completely immersed into the freezing and futuristic universe […]

Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]

Pepsi Max ‘Time Tunnel’ Stunt Surprises London Bridge Commuters

Pepsi Max ‘Time Tunnel’ Stunt Surprises London Bridge Commuters

Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]