Coca-Cola Australia has announced the launch of a suite of new TVCs featuring some of the country’s top sports stars as part of the next phase of Powerade’s ‘Always Forward’ campaign via Ogilvy, Sydney. The ads will run from September 3, and feature fast-bowler Mitchell Starc, rugby league legend Billy Slater, as well as Young […]
Posterscope, Dentsu Aegis’ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experimental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments – […]
Extra Gum has launched Extra Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage. The campaign was created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent, music strategy and content, MediaCom, […]
Australian Pork Limited (APL) has created a stir with the latest ad in its long-running, cheeky brand campaign, created by APL’s long-serving agency partners Noble Brands Worldwide, but complaints to the Advertising Standards Bureau have already been successfully defended. Peter Haydon, general manager of marketing, APL said: “We half expect to hear from a […]
What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well – more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique… much like the iconic and unmistakable taste of Vegemite. Vegemite has become […]
Jack Daniel’s Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi. The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel’s with its charcoal filtering process which makes it a smooth sippin’ Tennessee whiskey. […]
The new Sydney Doesn’t Suck campaign, aimed at getting rid of single-use plastic straws across bars in the city, has launched with a humorous online video from creative agency Paper Moose. The campaign has been driven by Jess Miller, the deputy lord mayor of Sydney and deputy chair of the environmental committee, to highlight […]
Coca-Cola Australia has announced the launch of its newest flavour innovation – Coca-Cola Orange No Sugar. The product, which combines a classic Coca-Cola taste with a hint of orange flavour, aims offer Australians a wintery twist for the cooler months. The multi-million-dollar campaign, created by Ogilvy Sydney, will be driven by digital, social media, influencer […]
The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]
Mercury Cider, part of Carlton United Breweries, has joined forces with the tough men of the AFL and NRL to launch ‘The Mercury Tough Test’ with a TVC campaign via PHD Content – the media agency’s content and partnerships arm. The spots celebrate Mercury’s role as official cider of the AFL and NRL. In the […]