MatPrat is the largest recipe-portal in Norway. in 2016 they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias, searched through over 6000 old commercials. The campaign by […]
Food wastage is a global problem, every day hundreds of tons of food is thrown into the bin. And it’s not only food that’s gone bad, but leftovers that are still good. Glad wanted to build awareness of this problem and demonstrate how their products can provide a simple solution. So they came up with […]
Dogs Trust has provided an alternative to the traditional Valentine’s Day scenario by creating a dining-in experience for dogs and their owners complete with champagne and a bespoke mutt-friendly menu. The MicroChippy café will allow canine owners to spoil their best friend at London’s renowned gourmet hotdog and champagne bar, Bubbledogs. For £12 humans can […]
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new Sugar Smart app forms part of PHE’s latest Change4Life campaign and allows users to […]
As Fi Europe swings open its doors in Paris (1st-3rd December 2015), new research unveiled by Mintel at the food ingredient event reveals that the majority of consumers in key European markets are cutting back on their consumption of sugar. Mintel research finds that more than three in five Italian (64%), Spanish (63%) and Polish […]
Following their successful release of beer-infused grooming products for men earlier this summer, consisting of body lotion, shampoo and conditioner, Carlsberg newly launches ‘Beer’d Beauty’, a shaving series made from real, freeze-dried Carlsberg premium pilsner. In support of the Movember movement that aims to raise awareness of men’s health issues, the 200ml-based shaving collection is […]
Premium drinks producer, Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog. Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir is urging its consumers to do what many might have done as children and collect bottle tops. With a nod to the classic Blue Peter milk bottle top campaigns, […]
The Doritos brand, in partnership with the It Gets Better Project, announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the […]
Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti as ‘an ideal healthy snack for babies 7+ months old’. It comes as a result of a complaint made to the Advertising Standards Authority by the Children’s Food Campaign which argued the products have added sugar as their second ingredient […]
Burger King has yet another sandwich to offer, after their McWhopper proposal was unfortunately declined by McDonald’s. They have announced a new ‘Peace Day Burger’ in another open letter, which intends to collaborate with any sandwich eatery interested in coming together to raise awareness of Peace Day, which falls on the 21st of September. The […]