For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
A 50 year-old Los Angeles man is drinking 10 Cokes a day for 30 days to help increase public awareness about the dangers of sugar in our diet. George Prior, father of two and Los Angeles resident, is taking careful daily measurements of his weight, blood sugar, body fat, and blood pressure, and blogging the […]
As the United States Food and Drug Administration considers a new food label detailing the amount of added sugars in foods, new research shows this non-nutritive calorie source has crept into the American diet over the past three decades. The study details an increase in added sugars consumed by American adults by more than 30% […]
The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation.” The campaign will feature an array of top artists as they debut new music, and […]
McCann Paris has created a worldwide campaign in partnership with Nestlé Cereals brand ‘FITNESS’, to inspire and unite women in the fight against breast cancer, by driving global awareness around the importance of breast self-examinations. FITNESS, a breakfast cereal, is committed to encouraging healthy routines in all aspects of women’s lives. This month, they ignite […]
The National Peanut Board (NPB) announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management. The new site is a key element of a new awareness campaign […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
Fitness tracker Jawbone has launched an app to combat our society’s addiction to one of the greatest, most commonly-used stimulant of all time—caffeine. Their app named ‘Up Coffee’ lets you track the amount of caffeine you consume, even those you accidentally consume in soda, chocolate, and other foods. It then goes on to show how […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]
Emmy-award winning actress and philanthropist, Sofia Vergara will join forces with Buca di Beppo, the authentic, family-style Italian restaurant serving authentic Italian cuisine to over 97 US locations, for the “Meatballs 4 Ninos,” a campaign that aims to raise money and awareness for St. Jude Children’s Research Hospital and its mission of finding cures and […]