The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
Innovative new designs are good for the planet and great for the holiday season
New 100% plastic-free gift packs from BACARDÍ®, GREY GOOSE®, BOMBAY SAPPHIRE®, MARTINI® & DEWAR’S®
Family-owned company’s gift packs are on track to being 100% plastic free by 2023
RUM FANS CAN SUBMIT THEIR DANCE MOVES FOR A CHANCE TO STAR IN THE OFFICIAL MUSIC VIDEO OF THE FIRST-EVER REMAKE OF GLOBAL HIT SINGLE “CONGA” ALONGSIDE DIVERSITY, ALESHA DIXON, MEEK MILL, LESLIE GRACE AND PRODUCER BOI-1DA
EXCLUSIVE VIRTUAL DANCE CLASS FROM JORDAN, PERRI AND DIVERSITY MEMBERS WILL HELP THE UK TO SHAKE AND SHARPEN THEIR DANCE MOVES AHEAD OF SUBMISSION
BACARDÍ® is challenging rum fans across the UK to find their rhythm and do what moves them through song, dance and the power of “Conga” with the chance to be in the official music video for the remake, “Conga Feat. You.” UK fans can join dance sensation Jordan, Perri and Diversity members in partnership with London fitness studio FRAME, for an exclusive virtual dance […]
DIVERSITY TEAM UP WITH BACARDÍ® RUM TO GET YOU TO SHAKE YOUR BODY AND DO THAT “CONGA” FEAT. YOU
RUM FANS CAN SUBMIT THEIR DANCE MOVES FOR A CHANCE TO STAR IN THE OFFICIAL MUSIC VIDEO OF THE FIRST-EVER REMAKE OF GLOBAL HIT SINGLE “CONGA” ALONGSIDE DIVERSITY, ALESHA DIXON, MEEK MILL, LESLIE GRACE AND PRODUCER BOI-1DA EXCLUSIVE VIRTUAL DANCE CLASS FROM JORDAN, PERRI AND DIVERSITY MEMBERS WILL HELP THE UK TO SHAKE AND SHARPEN THEIR DANCE MOVES AHEAD OF SUBMISSION . BACARDÍ is challenging rum fans across the UK to find […]
As a family-owned company for more than 150 years, we are proud of how we have innovated throughout our history to ensure that we always reflect the world around us. Now, as we look ahead to the next 150 years we recognize the importance of minimizing our impact on the environment and doing the right […]
Home entertainment is simplified with an innovative cocktail pod solution for bar-perfect cocktails made with BACARDÍ ® Rum, available on Amazon
Bacardi, the world’s largest privately-held spirits company, today announces the launch of TWISTAILS® cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender. TWISTAILS®, which is available on Amazon in the UK / Germany, is designed to create your favourite cocktails from the […]
World’s most eco-friendly spirits bottle will biodegrade in 18 months
Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution
Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors
Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic […]
● New data reveals British survey participants are planning to spend an impressive 16 hours per week socialising outdoors this summer, with over 70% saying staying in the open air is the easiest way to ensure social distancing
● The Great British Garden Party is making a comeback according to over three quarters of British respondents (78%), with summer cocktails and BBQ’d sausages top of the priority list for a sensational soirée
● More than 60% plan to enjoy a cocktail or mocktail outside as part of their summer plans, with ‘cocktails in a can’ and ‘cocktails-to-go’ set for a 2020 ‘moment’ according to Bacardi
New research commissioned by family-owned spirits company, Bacardi*, shows that following months of quarantine and limited social gatherings, the al fresco summer soirée will be top of the agenda, with more than a third (39%) saying they plan to spend more time socialising and enjoying drinks outdoors this summer compared to last year. In fact, […]
Bacardi’s #RaiseYourSpirits initiative provides £1.5 Million to support Western Europe bar industry
A #RaiseYourSpirits virtual bar with Deliveroo Editions will help over 120 bars generate revenue
Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as Bacardi launches the #RaiseYourSpirits virtual bar with Deliveroo Editions, giving over 120 bars a platform […]
Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than
267,000 gallons (1.1 million liters) of hand sanitizers.
Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 237,000 gallons (900,000 liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. This week, eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland are joining […]